Day LA

Day LAGet To Know Advertising Agency TBWAChiatDay LATBWAChiatDay is a full-service advertising based in Los Angeles, California, and is the American division of TBWA Worldwide, a global agency network. It is part of the Publicis Omnicom Group, which owns a multitude of agencies around the world. Once the agency of record for Apple, TBWAChiatDay is now championing the services of Netflix, Airbnb, and Nissan. This agency is not to be confused with its sister companyTBWAChiatDay NY. In Brief TBWAChiatDayhas a rich history of powerful, ground-breaking, disruptive advertising. It was founded in 1968 after a merger between Jay Chiat Associates and Faust/Day Advertising. Guy Day became president over the flip of a coin. And that fast and loose attitude has been a calling card of the agency ever since. Its the kind of ad agency that the lateSteve Jobs and Apple wanted to do geschftsleben with. Its a creative, unapologetic attitude that commands respect and tells you, instantly, that thi s is no ordinary ad agency. And when you step inside the building, that becomes even more evident. The architecture is unique, with trees, park benches and even a basketball hoop gracing the center of the bustling environment. This is no ordinary agency. Lee Clow Joins the Agency It was in 1971 that the agency took itself from contender to power player, with the hiring of Lee Clow (now Chairman and Global Director of TBWA Worldwide. He truly did embody the soul of unencumbered creativity that Chiat/Day was looking for. The agency proceeded to do groundbreaking work for clients like Honda, Yamaha, Alaska Airlines, and then in 1984, Apple. It was the infamous Superbowl spot, directed by Ridley Scott, that made the creative world sit up and take notice of the creative power of Chiat/Day. Life After the Apple Superbowl Commercial Its not unrealistic to say that it was a commercial that changed the advertising industry forever. It also helped Chiat/Day secure new clients includin g the mighty Nike, Pizza Hut, and Porsche. An impressive roster to say the least. And so, that client roster grew and grew. In 1990 ChiatDay was named Agency Of The Decade, and that lead the merger in 1993 that created TBWAChiatDay, one of the largest and most creative agencies in the world. Think Different and Im a Mac In 1997, TBWAChiatDay once again stunned the industry with the Apple Think Different ads, and again in 2003 with the Im a Mac powerhouse of a campaign. It had many imitators and put Microsoft in the unenviable position of trying to defend itself. Even the mighty Crispin, Porter and Bogusky, along with Jerry Seinfeld, couldnt put a dent in the armor of a truly monumental idea. And just when it was at the height of success, Apple and TBWAChiatDay pulled the ads in preparation for another campaign. The Infamous Sign Outside the Building While many agencies opt for the traditional signage, an agency with Lee Clow at the helm had to do things differently. This is the sign that greets potential new clients and visitors to the agency Ad Agency, 2001. Anarchists, schmoozers, dictators, grandstanders, purists, malcontents, philosophers, lollygaggers, visionaries, cheerleaders, accountants in gray and yellow structure. On loan from The Museum of Contemporary Art, Los Angeles. TBWAChiatDay LA Client Roster The current client roster (2016) for TBWAChiatDay is impressive. The biggest name that TBWAChiatDay was known to work with, Apple, is no longer listed on the agencys website, and that relationship has been strained since the death of Steve Jobs. However, billings for the agency are around $2 billion per year, and current clients include AirbnbBest FriendsBuffalo Wild WingsDisneyEnergizerGatoradeGrammysHenkelJohnson JohnsonMiller LiteNetflixNissanNixonPacific Standard TimePlanPrincipal Financial GroupRedfinSouthwestTwitter TBWAChiatDay NY Client Roster There is now a TBWAChiatDay office in New York, and although it shares the same workin g principles as its sister company, it does, in fact, have a different set of clients. As of 2016, those clients include BNY MellonGoDaddyHMHearts on FireKenwoodMcDonaldsMichelinNissanNutriliteSportChekThomson ReutersTravelers

How to Gently Tell a Colleague, Youre Overcomplicating ThisLike, a Lot

How to Gently Tell a Colleague, Youre Overcomplicating ThisLike, a LotHow to Gently Tell a Colleague, Youre Overcomplicating This- Like, a LotSo first, you enter the copy here. Then tick these boxes to indicate which hours the promotional message should run. Of course, write down any exceptions here. Then create a PDF. Send that to the program director. Get his approval. Revise the PDF. Send that to the talent for recording, then to the producer for music selection. Follow up with them, and once the spot has been recorded, it goes back to the program director. Give him three days to sign off, and thenI listened, patiently, as my colleague continued to explain the new and improved protocol- for what felt like an eternity. By the end of the explanation, producing a 15-second radio spot had become, apparently, a 45-step process. A process that involved a woefully outdated and clunky computer program that, apparently, we didnt have the resources to update. A process that welches making e veryone on the team feel resentful and stressed out. As the promotional coordinator, it was my job to follow the plan and make it happen. I was young, inexperienced, and under-confident at the time, so I said, Sure Makes sense. Consider it done.What I should have said was, I think we might be overcomplicating this- like, a lot.When a colleague is using a helpful system that has about 40 steps more than it needs to- or running a project that is mind-twistingly complicated- it can be tricky to say, We could be doing this differently without hurting any feelings.But as a co-worker, thats part of your job. Co + worker. Working in cooperation. Side by side. Collaboratively. When you see something that could be done better, its your responsibility to speak up.Just choose your words thoughtfully and be respectful.Heres a script that can helpHey name,I was thinking about name of project on my ride / drive / walk into work today.I had a few thoughts on how we could simplify the process / pro ject / plan / protocol- and achieve the exact same result, or possibly an even better result, a bit more efficiently.Could I share my thoughts with you, over coffee? I mapped out a simple plan and Im excited to share it. Today at time would be ideal for me, but if that doesnt work, let me know a time that does.ThanksYour nameYou can also try phrases likeHey, I was thinking about name of project and I was wondering about describe a particular step that is super complicated. Is there a reason why weve always done it that way?If I came up with a simpler approach that could save us time and money, would you be open to hearing about it?OrHey, Ive been on a major simplicity kick recently, looking for ways to streamline processes and get more done in less time. Ive got a plan that could help make name of project flow a lot more smoothly. Id love to share it with you and get your input.Youll want to adjust your language to suit your company culture, of course. Some companies are more formal when it comes to communicating and proposing ideas- others are laid-back and chillaxed. Do what makes sense for you.But no matter what kind of phrasing you choose, the key is to focus on the positive- a new solution a simpler plan a better approach- rather than dwelling on the negative. You want to get your colleagues excited about your idea, not put them on the defensive or make them feel incompetent.Think Hey, Ive got a proposition that could make this project flow a lot more smoothly. Lets talkNot This process just isnt working and were wasting tons of time. Were you high on cough syrup when you wrote this best practices manual?Even if your colleague says, No, were not changing the plan, you havent schwefellost anything. Youre still exactly where you started. But at least you made an effort and tried to make things better. And- best case scenario?Youll get to hear the 10 magic words youve been waiting forSounds like a great plan. Much simpler. Lets try it.Photo of complicated th inking courtesy of Shutterstock.

The Influence of Resume Paper in Getting a Job (with examples)

The Influence of Resume Paper in Getting a Job (with examples)The Influence of Resume Paper in Getting a Job (with examples)Before printing your resume, there are certain aspects of paper quality we need to consider first. Believe it or not, the paper you choose can leave the recruiter thinking youre professional or laxed, meticulous or unfocused, thorough or thoughtless. Resumes get noticed by impression the paper you choose is another part of that impression mark. So, what paper do you need? Find out below.Why do I need to worry about resume paper? As with all stylistic choices for your resume (including resume length and resume color) the resume paper you use contribute to the impression you leave on the recruiter. Using high-quality and eye-catching paper can be the difference between getting selected from the applicant pool and not being selected. Recruiters report poor format and paper choices can cause lead to an automatic rejection of your resume.The reality is, most resume selection process comes with a degree of impression marking. If the recruiter doesnt like the style choices youve made, this can lead to you ending up in the No pile no matter what your content is. Especially for the organisations that receive countless resumes every day, you need to make the decision as easy as possible. This means appealing to the recruiter with everything youve gone right down to your resume paper. When will I need a physical copy of my resume?Having a physical copy of your resume is important for those situations you come in personal contact with recruiters. Namely, careers fairs and your interview. Careers Fair A careers fair is the perfect opportunity to pass your resume to recruiters in a physical form. When Sam was making her career change from banking to Spotify, recruiters at a job fair told her We dont usually take resumes, but well take this one. Now, she works at Spotify in a career she loves. The same could be true for you. As we see from Sams story, even if recruiters dont generally take resumes, you can craft one that leaves an impression that makes them change their mind. Your resume paper can similarly play into this impact. Tip Send a follow-up emaille to the recruiter to seal the deal Interview Some recruiters may ask you to bring a copy of your resume to the interview. Even if they dont ask you to, do it anyway This can be used as a reference for them in the questions they ask you and so on. Tip Worried about your next job interview? Get 15+ job interview tips from people who got hired at places like Booking.com and more The four aspects to consider when choosing resume paper Paper Weight Paper weight has a number of practical considerations behind it. Think of the following situation Youve spent a number of days crafting the perfectly tailored resume for a new position. Youve spent some time reviewing your resume and ensuring it has purpose. The time has come for you to put it into action and bring your resume to a caree rs fair. After printing, you notice the edges of your resume sections are blurred and when held up to light, you can see right through all of your content.What can help you avoid all of these problems? Picking the appropriate paper weight. In general, resume paper comes in three standardized weights 20 lbs, 24 lbs, and 32 lbs. 20lbs paper is what your typical at-home printer will have. 24lbs is slightly heavier, thicker to-the-touch, and is more opaque. 32 lbs paper is the thickest paper youll find before you venture into card weights (which are really not needed).In general, Id recommend using 24 lbs paper for printing your resume. Its heavy enough to prevent leaking, and is different enough from everyday printer paper to leave an impression on the recruiter. This paper weight is also suitable for printing on both sides of the page if youre looking to reduce the amount of pages you use. Keep in mind when printing on both sides of a page that you may need to include a resume header on both sides. Consider numbering your pages in this circumstance too.Paper Color The traditional paper color applicants use is, you guessed it, white. However, there are variations on paper color you may want to explore. Four color options to consider are White Off-white (ivory) The color of your resume paper has ramifications for the content that is being printed on it. For example, if youre using consistent black font with minimal graphics and white spacing, an off-white (ivory) paper color may set you apart from other applicants. This color is typical for printing booklets and flyers, and thus has a professional theme associated. White paper is best when your content uses many different colors and graphic styles. For example, Adams IT resume uses a yellow-and-blue font with a pie-chart graphic. This stands out best against a white background as ivory paper can appear yellow under certain lighting. You may want to consider using pink or blue paper be more eye-catching. This is mo st appropriate when using a traditional resume layout with minimal design and a focus on simple text. In these, you can use the color of your resume paper to differentiate yourself from other applicants. Overall, the best choice to go with in my opinion is white. It gives you the most freedom, and is in-line with most recruiters expectations. Things to consider when picking your paper color are the color of your font, and and images you may be including.Tip Want control over the color scheme of your resume? Try s resume builder to create a visual resume just like Adams. Paper Texture The texture of your resume paper will influence how it feels in the hands of the recruiter. This also affects how your printed content sits on the paper. In general, recruiters will expect plain resume paper textures (i.e., the paper texture you think of automatically). What you may want to look out for is the cotton content. The higher cotton content your resume paper has, the smoother it feels to touc h. Other paper textures include parchment paper (which has an old-fashioned style), laid paper (which comes embossed) and granite paper (slightly darker).Paper SizeIn contrast to our previous three aspects, theres little room for debate on the paper size you should use. There are few circumstances recruiters will look favorably on extraordinarily large resumes (or extraordinarily small resumes) as they are practically inconvenient. Stick to the typical 8.5 x 11in resume paper size to leave the best impression.Whats the gold standard of resume paper? The paper you print your resume on can influence the impression you leave on the recruiter. Poor quality, thin, and easily malleable paper can easily get ignored and tarnished. High-quality paper that acts as the perfect backdrop to your content can, on the other hand, project a professional image. Commonly, 32 lbs white paper with a high cotton content and plain resume texture is the way to go. There are other options to try for those n onconventional positions, too. No matter what paper you choose, you can use s builder to perfect your content and choose the most appropriate color palette, format, and visuals. Dean OReilly Psychology student with keen interest in academic research. Currently exploring the world of absatzwirtschaft distribution and content creation with to help people get closer to the job of their dreams. Read more about my journey to on Fast Company or Gay Times.Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Website Subscribe now for moreSee more great content and inspiring examples of resumes done right each month. Subscribe Youre subscribed Latest posts See all posts by Eric D. Halsey The Resumes of Chernobyl by Eric D. Halsey 4 Ways Creativity Can Improve Your Resume by Katherine (Tori) LutzHow to Create a First Year Elementary School Teacher Resume